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Seth Goldstein is co-founder and CEO of SocialMedia.com, the premiere social advertising company. As CEO, Seth drives the strategic direction of the company, which has created new advertising techniques for spreading positive word of mouth about brands and products.
Seth is an active member of the advertising community and considered an industry expert on social media. He is often asked to speak at industry events and for his thoughts on best practices, emerging trends and the future of the social media landscape. He contributes his expertise to publications like Wall Street Journal and BusinessWeek, offering insights and practical knowledge on how advertisers can successfully reach consumers on the Internet.

Seth has extensive leadership experience advising advertisers with his first company SiteSpecific, in 1995. He was also the first investor in del.icio.us (now part of Yahoo!). You can follow Seth on Twitter.

Fred Wilson began his career in venture capital in 1987. He has focused exclusively on information technology investments for the past 17 years…In 1996, Fred co-founded Flatiron Partners. While at Flatiron, Fred was responsible for 14 investments including, ITXC, Patagon, Starmedia, TheStreet.com and Yoyodyne.

Union Square has invested in super hot micro-blogging startup Twitter, as well as “handmade marketplace” Etsy and media blogging site Tumblr.

Fred currently serves on the boards of Alacra, Comscore, iBiquity, Return Path, Instant Information and Tacoda Systems. (Source : Union Square Ventures)

John Borthwick is CEO of betaworks. betaworks is new form of internet media company. Prior to betaworks John was Senior Vice President of Alliances and Technology Strategy for Time Warner Inc.

betaworks’ involvement in some of the hottest companies around (including Summize (acquired by Twitter), bit.ly, StockTwits, and TweetDeck) gives John a unique perspective on social media.

John’s company, WP-Studio, founded in 1994, was one of the first content studios in New York’s Silicon Alley. John holds an MBA from Wharton (1994) and an undergraduate degree BA in Economics from Wesleyan University (1987).

As co-CEO and Managing Partner of Reprise Media, Joshua is the driving force behind the firm’s efforts to redefine the role of search and social media marketing in integrated marketing communications. Joshua is focused on the growth and global expansion of the organization, while striving to maintain its unique culture.

Joshua brings more than 15 years of experience in building and diversifying businesses in the digital economy to his current role. Prior to co-founding Reprise Media, Stylman was co-founder of Rotomedia, a boutique consulting and advertising firm for web marketers and publishers, which was acquired by Ask Jeeves (now Ask.com), where he served as vice president of Business Development & Syndication.

Follow Josh on Twitter @jstylman

Sam Travis Ewen is the 800 lb Guerrilla in the room. He has been setting his sights on the marketing world for over 17 years. Since his early days in the music business, he has been conceiving alternative ways of getting the word out and generating buzz. After a stint in the pioneering days of Internet marketing, Sam joined Eisnor Interactive, the first promotions and guerrilla agency for online brands. As President of Eisnor, he oversaw client strategy and campaign development for such brands as The New York Times, Nickelodeon, About.com and Polaroid.

In February 2001, Mr. Ewen left Eisnor to start his own agency, Interference Incorporated – Unparalleled Guerrilla and Alternative Marketing. Since inception Interference has been creating exciting, high impact, results driven campaigns for traditional brands. GE, Discovery Channel, Citigroup, HBO, and many others have utilized Interference’s blend of high creative thinking and low on the streets execution. Interference Inc. has created many marketing firsts, from the largest stealth campaign ever executed to the largest aerial billboard ever flown, from introducing clean graffiti to the US to a certain light-up marketing technique in Boston that got international attention.

Interference campaigns have been featured in various media such as 60 Minutes, ABC World News Tonight, CNN, The New York Times, The Wall Street Journal, The London Times, Time Magazine, Inc. Magazine and various other outlets and virtually every major trade publication and blog. Mr. Ewen is a frequent speaker and writer on the topic of guerrilla, experiential and alternative marketing.

His fascination with storytelling and technology led him to the Blair Witch Project filmmakers via Sundance in 1999, and ever since, he’s been working closely with two of them, Mike Monello and Gregg Hale, on “branded entertainment” projects. Through the boom and bust of the dot com era we have built Campfire into a unique company that draws on interactive narratology.

Ian Schafer, President and Founder of Deep Focus, has been consistently redefining the way entertainment properties are marketed online. In 2002, Ian founded Deep Focus to bring a holistic suite of marketing and promotional solutions to the entertainment industry. Deep Focus’ current clients include America Online, Dimension Films, HBO, MGM, Universal Music Group, 20th Century Fox, and many others.