BOOT CAMP IN THE WINDY CITY
Social Media Boot Camp is coming to Chicago on April 16th. This half day event will cover the essentials on how to market in social media and feature four case studies from successful social media campaigns.
THE EVENT IS SOLD OUT
Agenda:
| 8:00 am | Breakfast Buffet |
| 9:00 am | Keynote: Seth Goldstein, CEO SocialMedia.com |
| 9:35 am | Conversation with Dick Costolo, Google and Curt Hecht, Vivaki on trends in social media marketing |
| 10:20 am | Break |
| 10:30 am | Social Media Campaign Guide |
| 11:00 am | Case Study 1 - Intuit on Social Media. |
| 11:30 am | Case Study 2 - Macy’s with WOMI. Gedioen Alula, SocialMedia.com |
| 12:00 pm | Case Study 3 - Comcast on Twitter. Frank Eliason, Comcast |
| 12:45 pm | Meet and Greet, Lunch |
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ABOUT THE SPEAKERS
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Dick Costolo, Group Product Manager, Google / CEO FeedBurner Dick is cofounder and CEO of FeedBurner (acquired by Google). Previously, he cofounded and was CEO of Spyonit.com. Spyonit was sold to 724 Solutions in September 2000. Prior to Spyonit, Dick cofounded Burning Door Networked Media, a web design and development consulting company. Burning Door was acquired by Digital Knowledge Assets in October 1996. Prior to Burning Door, Dick was at Andersen Consulting for 8 years, where his roles included Senior Manager, Strategy, Application Products Group and Senior Manager, Application Infrastructure, Eagle Advanced Technology Group. |
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Curt Hecht, President VivaKi Nerve Center.
When Publicis Groupe launched VivaKi in June of 2008, it tapped Curt Hecht to be President of the VivaKi Nerve Center, a hub of new media companies and capabilities that deliver the tools and resources clients need to reach consumers in the digital world. The Nerve Center encompasses such capabilities as ad serving and analytics, performance media tools (search, direct, CRM), mobile integration and new ventures and partnerships. |
