Social networks are connecting half a billion people world wide. Our Friend to Friend ads leverage those connections by letting people share opinions through branded messages to friends. Users can share their opinions by interacting with the IAB standard ad units or a People Powered fan page.



Friend to Friend ads run within social networks. Users first see an opt-in ad with an option to share their opinion with friends. If the user decides to participate, their response will be shared with friends who visit a SocialMedia.com ad in the future in the form of a light, yet effective, endorsement.


Users can also share their opinions when they interact with a brand’s fan page integrated with SocialMedia.com’s people powered suite.

• Personal Influence - Let your customers promote your product to their friends in an authentic way
• Message Management - Make conversations about your brand open ended or craft how people can interact
• Customization - Style our units to fit any campaign
• Standardized - Our units run within IAB standard inventory available across the web
• Fully Measurable - Every campaign comes with detailed metrics on how your message spread. Our research partners can also track movement around brand metrics such as purchase intent and brand awareness.