SocialMedia.com Takes WOMI™ Word Of Mouth Impressions To Market, Play Time Is Over!
With no fixed costs, high reach with scalable campaigns and measurable results to back it up, WOMIs™prove they are the real deal for Advertisers.
SAN FRANCISCO - March 11, 2009 –SocialMedia.com (http://www.socialmedia.com/) the leading provider of simple and scalable word of mouth marketing for brands, today announced the release of their new product the WOMI™. A WOMI™ (http://www.socialmedia.com/advertisers/word-of-mouth) is a positive branded message that is shared between friends within IAB standard units. SocialMedia.com WOMI™ campaigns get consumers to endorse a brand or engage in a branded conversation with trusted friends.
SocialMedia.com delivers these brand recommendations and opinions to the user’s friends using SocialMedia.com’s proprietary social ad server.
Brands today are looking for measurable, scalable and predictable ways to drive word of mouth about their products and WOMIs ™ make that a reality. Tests by Dynamic Logic show WOMI™ campaigns enable advertisers to break through the clutter, out-performing existing digital and social media campaigns in driving awareness, favorability and purchase intent. SocialMedia.com has run successful WOMI™ campaigns for major consumer brands across CPG, Entertainment, Beverages and Retail categories.
“With the rise of social media experts it has become noisy and increasingly difficult for advertisers to operate.” said Seth Goldstein, CEO of SocialMedia.com. “We set out to create a product from the ground up that delivers the key measures brands are seeking–real lift in awareness, equity and purchase intent.”
SocialMedia.com has been testing and optimizing the WOMI™ product since the Summer of 2008. During that time they created the necessary technology and know-how to efficiently capture real consumer sentiment about brands and deliver it across the social graph.
Given that consumers’ online experiences are increasingly social, it only makes sense that the ads themselves become social. By incorporating the thoughts and opinions of their friends into the ads, we are reaching people with advertising that is more relevant to them. SocialMedia.com found that messages that came from trusted friends were more meaningful. If the message incorporated the
endorsement and opinion about a brand, the impact was higher than a standard message received directly from a brand. The WOMI™ product taps into existing relationships on social networks to deliver their message virally between real friends driving favorability, brand equity, and leading to increased purchase intent for brands.
“We wanted to bring our technical knowledge to the table and create the ultimate product for the Social Web.” said Dave Gentzel, VP of products. “We have spent the past year taking this from a conceptual idea to a market-tested and proven product that delivers.”
SocialMedia.com’s WOMI™ product features a social advertising engine that scales across multiple social graphs. Using SocialMedia.com’s FriendRank™ technology influential friends within the users social graph can be reached. SocialMedia.com’s ad serving technology allows for scalability to tens of millions of users across multiple social graphs. SocialMedia.com uses statistical models to project the number of people who will endorse a product, the number of WOMIs™ delivered, and final metrics of every campaign. Advertisers can access these metrics daily through customized reports.
With WOMI™ campaigns, advertisers are in control. While they have a full-service in-house creative team, SocialMedia.com provides advertisers will a self-service interface for launching and managing their own campaigns. Advertisers can create a WOMI™ campaign in minutes. SocialMedia.com also enables advertisers to measure the effectiveness of their campaigns using industry standard third-party market research tools.
About WOMI™
WOMI™ is a positive brand message that is shared between friends. SocialMedia.com sparks conversations about your brand and delivers the resulting positive word of mouth messages to friends. WOMI campaigns allow brands to have consumers deliver the message on their behalf. WOMI campaigns are a two-step process: consumers recommend a brand or share an opinion about the campaign through Opt-in-Ads. The resulting positive word of mouth messages are delivered to the consumer’s friends.
Web Site: http://www.socialmedia.com/advertisers/word-of-mouth
About SocialMedia.com
SocialMedia.com is the largest independent social media advertising network, delivering ads within 5,000+ applications running on Facebook, Bebo, Hi5 and Myspace. The company has created the SocialMedia Advertising platform, enabling advertisers to buy positive “word of mouth” about their products and brands while reaching over 50M monthly unique users through its network.
Web Site: http://www.socialmedia.com