Are you focused on turning your social app development activity into a sustainable revenue stream? Then we invite you to the first edition of SocialMedia Network’s Business School on 3rd at Pier 38 @ Embarcadero and Townsend.

When we asked the hundreds of developers in our network what would be most valuable to provide in an event, we kept hearing:

Help me turn my app into a real business. Provide me with real tools and data, and work with me to create a business model specific for my app that I can share with prospective employees and investors.

With that in mind, we have created a one-day seminar that steps developers through the five key courses of turning a promising application into a business plan: Analytics, Marketing, Brand Advertising, Performance Advertising, and Business Planning. Each class will feature a category specialist from the SocialMedia Networks team, as well industry experts to provide real world examples.

AGENDA

THURSDAY APRIL 3, 2008

8a: Introduction
Breakfast, with lessons learned from Seth Goldstein, Co-Founder

930a: ANALYTICS
How can you best understand your audience: who are they? where are they coming from? what do they want to buy? We will introduce you to the best tools for analyzing your users and help you determine which metrics are most important for your particular app.

TA: Eddie Smith, VP of Marketing

Experts: TBA

11a: MARKETING
How can you reach the largest audience possible for your app. What can you do to virally tune your app to achieve maximum organic distribution: SMO- social media optimization? What can you do to acquire users via other means: SMM- social media marketing? We will share tips from top developers in our network.

TA: Dave Gentzel, Co-Founder

Experts: TBA

1230p: LUNCH

1p: BRAND ADVERTISING
What are Brands looking for in Social Advertising: eyeballs, interactions or engagement? We will help you understand the unique needs of brand advertisers and how you can work with them to create custom sponsorships and other integrated brand experiences within your applications.

TA: Mike Fury, VP of Sales

Experts: Joseph Dumont, Questus (ad agency); Brian Monahan, McCann / IPG Lab

230p: PERFORMANCE ADVERTISING
How to turn clicks and leads and other forms of user response into cash. We will review best practices in CPA (cost per action) advertising on social networks and help you understand which offers work best for your apps.

TA: Dennis Yu, CPA management

Experts: TBA

4p-530p: BUSINESS MODELING
This will be an interactive workshop where we will work with you to create a 2008-2009 revenue model for your app/s. .

TA: Sourabh Niyogi, Co-Founder

Experts: TBA

ADMISSION

Tickets are $75 on a first come, first serve basis. We will be limiting attendance to ensure that participants receive maximum educational value. You can order them directly at SocialMedia Business School

*if you are currently monetizing your app in our network, then email julia@socialmedia.com or nick@socialmedia.com for your complimentary pass

We have the Appsaholic application tracker ported on to MySpace (here) and will be making ads live this weekend. We’ve been tracking MySpace over the past two days. Here’s the top ten:

1: Project Playlist 9,951
2: Texas Hold’em Poker 3,401
3: DrinkingSocial 2,013
4: Top Pics 1,570
5: Pokey! 590
6: Honesty Box 589
7: Metaplace 534
8: PhotoFX 487
9: Shelfari books 455
10: Picnik 448

To get ads on your application, just get a SocialMedia account on our site. Adding ads to your MySpace application will be as easy as it was for Facebook. Just sign cut and paste the iframe ad code from your Appsaholic account into your application.

Happy developing!