FOR IMMEDIATE RELEASE
SocialMedia.com Launches First Technology Platform That Powers Social Ads For Publishers
SAN FRANCISCO, CALIFORNIA (February 22, 2010) SocialMedia.com today announced the launch of the first technology platform that powers social ad solutions for publishers and their advertisers. The announcement occurred at the IAB Annual Leadership Meeting in Carlsbad, California.
SocialMedia.com’s new platform enables publishers to bring the unique, vibrant voices of their communities to life through advertising. The platform transforms real messages from real people into authentic sponsored content. This unprecedented technology features social influence ranking and self-learning optimization that delivers the most relevant personal message to individual users. SocialMedia.com is the only company focused on providing publishers with custom, social advertising solutions enabling them to maximize the value from the communities on their sites.
“We partner closely with publishers, bringing them innovative ad products to capture the vast advertising opportunity in social media,” said Kurt Abrahamson, CEO of SocialMedia.com, “Publishers get a solution that works well, works simply, and works at massive scale.”
SocialMedia.com has provided social ad products to leading online publishers IDG and MySpace since 2009 and has run successful campaigns for global marketers such as Unilever, P&G, Nestle, Paramount and Universal. The new platform transforms these individual offerings into a complete solution with creating, serving, and reporting capabilities.
“As a strategic partner with SocialMedia.com, we’re excited to leverage their more robust platform,” says Jeremy Rueb, Vice President of IDG Strategic Marketing Services, “IDG has seen substantial campaign lift for our clients with SocialMedia.com’s current product portfolio.”
“SocialMedia.com’s offering allows us to deploy dynamic intelligence around user activities as a way of driving stronger brand affinity and engagement,” added Matthew Yorke, President IDG Strategic Marketing Services.
About SocialMedia.com
A pioneer in social ads products and core technology, SocialMedia.com is focused on creating a more personal, useful, and valuable type of advertising. The company partners with leading online publishers to provide social ads and strategies that publishers bring to their advertisers. Since its founding in April 2007, SocialMedia.com has taken the lead in deploying social advertising technologies, including the industry’s first platform that enables publishers to create and sell social ads.
SocialMedia.com was founded on the principle of “people-powered advertising”— we believe that more effective and trusted ads are created by tapping into the power of online communities and relationships. For more information, visit www.SocialMedia.com.
###
press@socialmedia.com
