SocialMedia specializes in generating positive word of mouth about products and brands. Our campaigns tap into social media properties to spark genuine responses from users.
As a company, we believe we can create better advertising for social media. Most of what passes for “social network advertising” today are annoying banners and text links that don’t connect to the social graph in any meaningful way.
Our vision is to make advertising on social networks as engaging and socially relevant as the applications themselves. This requires a tight working relationship with leading developers of social applications, courageous marketers willing to advertise in a new medium, and a killer technology platform to bring it all together.
Our team includes a healthy mix of experienced online advertising veterans and idealistic social app hackers. Our office is located at Pier 38 in San Francisco and we’re always looking for interesting people to hire, partner with and learn from so feel free to drop us an email and visit.
Our Values
Our values provide a framework for us to make decisions when faced with imperfect information. Here are a few of them:
Perfect is the enemy of the good
The world of social media is being shaped and reshaped every day. There is no perfect solution to advertising within social media. And so the key is to try things, make mistakes, learn and try something new. The “right answer” will most likely emerge from lots of little wrong answers relentlessly iterated.
Treasure The Climb
Between the moment you begin a business and the moment you exit the business lies the long grind. This is where we spend the vast majority of our time, so enjoy it. Sure, it’s nice to descend with the wind at your back, but it’s the hard work of learning to collaborate around a common goal and driving relentlessly towards that vision that we will all be left with.
Finish it yourself
Don’t wait for somebody else to finish what you can do yourself. When in doubt, get something out there.Yes, you need to listen and collaborate with colleagues to create bigger opportunities than you can on your own. Just be confident about your own abilities and take initiative wherever and whenever you can.